Tourist arrivals surge by 23.4pc

Women dominated the Zanzibar tourist market in July, this year, outnumbering their male counterparts by 5.3 per cent.

According to the official data from the Office of the Chief Government Statistician (OCGS) about 99 percent of the international tourist arrivals in the Islands during the period came for holidays.

The OCGS report shows the number of holiday visitors during the period stood at 58,362, representing 99.4 percent of overall arrivals.

During the period under reviewed, Zanzibar recorded 58,711 visitor arrivals which an increase by 23.4 percent compared to the 47,595 recorded in June

The number of holiday visitors in the period stood at 58,362 representing 99.4 percent of overall arrivals, an increase of 23.4 percent from the 47,595 recorded in June and the 58,711 reported in July.

Those who came for a short stay, such as business and meetings were 0.2 percent.

Most of the visitors who come on holidays stay in luxury hotels and spend most of their time on Zanzibar’s sandy beaches as well as water game drives around the coast belt.

In the past seven months, Zanzibar received a total of 340,750 tourist arrivals which is an increase of 30.4 percent compared with the same period last year.

Zanzibar has set a target of welcoming more than 500,000 international visitors by the end of the year. The Zanzibar Commission for Tourism (ZCT), the country’s lead tourism marketing agency, has unveiled strategies to market the Isles tourism in China, Spain, Germany, France and the United Arab Emirates.

According to the OCGS data, the visitors from the emerging markets (Poland, India, Russia, Israel, China and Ukraine) have increased by 27.7 percent compared to that of July 2022.

Visitors from African countries, mainly those coming to meet friends or attending business and conferences, accounted for 12.8 percent (58,711).

Europe’s share stood at 65.9 percent and Americas (US, Mexico and Canada) was 8.4 percent.

Tourism alongside agriculture are Zanzibar’s top foreign exchange earners, but the number of foreign visitors is still below the pre-pandemic levels.

Tanzania’s earnings from tourism slumped from $2.2 billion in 2020 to $737million as governments around the world restricted the movement of people, including through the closure of air spaces so as to curb the spread of the coronavirus.

They bounced back to $1.5billion last year, with the number of hotel nights occupied by foreign travellers doubling during the period.

From the Kizimkazi Dolphin tour to holidays on the Indian Ocean beaches, Zanzibar’s tourism industry contributes about 30 percent of the economic output and direct and indirect employment for around 60,000 people.

During the month under review, France maintained its long-held position as the leading source market standing at 5,955 followed closely by Britain which had 4,710 of its citizens visiting Zanzibar.

South Africa’s supply of tourists surpassed pre-Covid-19 levels by 4.2 percent by posting 2,469 up from 2,268 in June while Kenya decreased its numbers from 1,542 in June to 1,541 in July.

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